Apples were pressed and the juice stored in 5,000 gallon holding tanks.
His office was located within the juicing facility so he could personally oversee its making. He was a stickler for great tasting juice. Tree Top apple juice quickly became acclaimed as the nation’s premium apple juice.Īnother thing that set the Tree Top brand apart from other apple juice brands was Bill Charbonneau’s discriminating standards. patent rights to a clear apple juice process developed in Switzerland. One of those experts was Carl Weisbrod, who has been credited with developing the process of making a shelf stable apple juice. To differentiate his juice from others he sought the expertise of global experts in fruit processing. Not too long after, a group of apple growers got together to form our cooperative and to purchase Charbonneau’s company along with the Tree Top brand name in 1960.Ī stickler for quality and flavor: Over a half a century ago Bill Charbonneau, his wife and two sons moved from California to the Yakima Valley where he purchased a small apple processing plant on Produce Row in Selah, Washington.
The Tree Top name was chosen as it was believed the best fruit came from the top of the tree. We produce more fruits in more forms than any single source and you’ll find our delicious fruit products and ingredients in cereals, baby food, snacks, dairy treats, pet food and more.īehind Our Name: The Tree Top name has been associated with premium apple juice since 1946 when the owner of Charbonneau Packing, Bill Charbonneau, held an employee contest to name his premium juice which was marketed nation-wide. Today, we’re still saving ugly and excess fruit – in fact more than 800 million pounds of fruit each year! Apples and pears remain our primary focus, but over the years we’ve expanded our expertise and capabilities to ensure we didn’t put all our “apples in one basket.” We now source all types of fruit from other growers we know and trust. Over the years, thanks to our awesome employees, we’ve created some amazing fruit products from our culled fruit and we continue to innovate because the world needs healthful fruit and we believe Everyone Deserves Good Food.™ Growers came together to find a way to save ugly and excess fruit– perfectly good food from going to the landfill. The Tree Top cooperative was formed in 1960, in the heart of Washington’s apple country in Selah, where we remain today. We are a cooperative of growers transforming our excess and unattractive fruit into delicious products for families to enjoy.
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